Title

The University of North Georgia and Organizational Identity: The

Proposal Type

Poster

Additional Presenter Information

Assistant Professor of Communication

Communication, Media & Journalism

Gainesville

Keywords

Organizational Identity, Public Relations, Communication, FUSE

Subject Area

English/Communications

Start Date

11-11-2016 11:45 AM

End Date

11-11-2016 1:15 PM

Description/Abstract

In the field of Public Relations, the notion of what defines the "identity" of an Organization is topic of increased discussion. (Balmer, 2001). Over the past few decades, the disciplines of marketing, public relations, graphic design, and business have all contributed to formulating a comprehensive definition of organizational identity that includes employees' values and practices, company logo and branding, and history and mission statement. This construct, although all encompassing, is largely theoretical. This project attempts to use the concept of organizational identity as an analytical tool to examine the corporate identity of the University of North Georgia. Research was conducted during the summer of 2016 and funded through a FUSE grant award. In-depth interviews and document analysis reveal an organization oriented towards the future, yet suffering from growing pains.

Bio

Caitlin Wills is an Assistant Professor of Communication in the Department of Communication, Media, and Journalism. She received her PhD from the University of Georgia in 2001. Professor Wills teaches courses in Public Relations and Organizational Leadership. She also has experience as a communication consultant for The Centers for Disease Control and Prevention.

This document is currently not available here.

Share

COinS
 
Nov 11th, 11:45 AM Nov 11th, 1:15 PM

The University of North Georgia and Organizational Identity: The

In the field of Public Relations, the notion of what defines the "identity" of an Organization is topic of increased discussion. (Balmer, 2001). Over the past few decades, the disciplines of marketing, public relations, graphic design, and business have all contributed to formulating a comprehensive definition of organizational identity that includes employees' values and practices, company logo and branding, and history and mission statement. This construct, although all encompassing, is largely theoretical. This project attempts to use the concept of organizational identity as an analytical tool to examine the corporate identity of the University of North Georgia. Research was conducted during the summer of 2016 and funded through a FUSE grant award. In-depth interviews and document analysis reveal an organization oriented towards the future, yet suffering from growing pains.