Faculty Mentor(s)

Wendy Walker

Campus

Dahlonega

Subject Area

Business

Location

DETI 3rd Floor of Library

Start Date

31-3-2014 10:00 AM

End Date

31-3-2014 11:30 AM

Description/Abstract

The article we chose from Fortune Magazine is entitled “3,2,1 Countdown to the Snapchat Revolution” and is written by Jessi Hempel, Adam Lashinsky, Marty Jones, and Chanelle Bessette. The article discusses the history of Snapchat and the past and present challenges it has had to face. This ranges from the lawsuit brought by one of the original founders to rejecting an acquisition offer from Facebook of over $3 billion. Big businesses are not apt to jump on the bandwagon for marketing purposes because of their lack of data collection. The discussion varies from what the app actually is, “a disappearing-photo-sending service,” the changing demographics of the users, and how the app has evolved over time.

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Mar 31st, 10:00 AM Mar 31st, 11:30 AM

Keeping Up with the Joneses: How Snapchat Stays Relevant

DETI 3rd Floor of Library

The article we chose from Fortune Magazine is entitled “3,2,1 Countdown to the Snapchat Revolution” and is written by Jessi Hempel, Adam Lashinsky, Marty Jones, and Chanelle Bessette. The article discusses the history of Snapchat and the past and present challenges it has had to face. This ranges from the lawsuit brought by one of the original founders to rejecting an acquisition offer from Facebook of over $3 billion. Big businesses are not apt to jump on the bandwagon for marketing purposes because of their lack of data collection. The discussion varies from what the app actually is, “a disappearing-photo-sending service,” the changing demographics of the users, and how the app has evolved over time.