While a sizable literature exists on framing, little research extends this to gun control. In this study I analyze how partisan framing influences support for gun control. Using an experimental web survey, individual level data shows that Democrats in particular respond more favorably when gun control is framed as sponsored by fellow Democrats. In contrast, controlling for partisanship, gun owners more negatively react to gun control framed as Democrat-sponsored. These findings suggest the extent of support for gun control and ways in which parties can frame the issue in their favor.
Treece, Mallory L.
"Opinions on Gun Control: Evidence from an Experimental Web Survey,"
Papers & Publications: Interdisciplinary Journal of Undergraduate Research: Vol. 4
, Article 13.
Available at: http://digitalcommons.northgeorgia.edu/papersandpubs/vol4/iss1/13