Document Type

Article

Publication Date

Spring 2020

Campus

Gainesville

Faculty Mentor

Dr. Leigh Dillard

Abstract

Located in the small town of Hahira, Georgia, Reunion Designs is a family-owned business that specializes in designing and building custom furniture. Established less than one year ago, Reunion Designs is a young small business and because of its age, it has a modest social media presence. Although the company excels at producing quality goods and maintaining lasting relationships with clients, marketing efforts are not consistent and are solely active on their Facebook page. Such a marketing challenge is partly attributed to the size of the business, as John and Jessie Russell, the owners and operators, shoulder all aspects of the business themselves. Reunion Designs’ increase in brand awareness and niche distinction hinge on consistently utilizing both print and digital media. The proposal that follows aims to highlight a systematic approach to marketing via both print and digital avenues.

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