Towards the end of 2006 the owners of a small, historic public house withdrew from sale the locally produced beer that had been sold there for many years. Pub regulars instigated a boycott in an attempt to have the beer reinstated. Following a four-month widely supported boycott and considerable media coverage, the pub company owners returned the local beer to the pub. This paper reports on a selection of the experiences of some of those taking an active role in the boycott. Following intensive semi-structured interviews, we extracted a number of themes from participants’ accounts. We identify potentially important factors in the “causal net,” explaining their involvement in the boycott. Affective experience, collective interests, and deontological considerations [the obligation to do the right thing even if doing so could be personally damaging] emerge as important dimensions of people’s discussion of their participation. The findings are discussed in relation to theoretical perspectives bearing on an understanding of action choices.
Sparks, Paul and Farsides, Tom
"The Pub, the People, the Place, the Passions, and the Principles: The Social and Personal Context of Engagement in a Collective Action,"
Journal of Community Engagement and Scholarship: Vol. 2
, Article 6.
Available at: https://digitalcommons.northgeorgia.edu/jces/vol2/iss1/6