As a graphic designer, I strive to generate the most unique and thought-provoking designs. When I see marketing designs in my daily routine, I am inspired to create my own version of them with a hidden, deeper message. My art needs to have more than just the visual aspect for me to be satisfied with it. From logos to entire marketing campaigns, I create depth by using subtle clues to allude to the deeper message I communicate to my viewers.
In my senior exhibition, I created a graphic design campaign to inform the public on how major corporations can influence their consumers through branding and marketing. I showed this by creating a mock company called One-Self, which is a company that offers to make a clone of yourself. My graphic design campaign consisted of a website and posters that had typical brand manipulation aspects. As a conclusion to my show, I created a manual on how to avoid brand manipulation in a real-life setting. With combining these two works, I hope to encourage my viewers to pay attention to their consumer habits in my series One-Self.
I am hyper-aware of the marketing around me and how it is presented. This ability helps me create more effective designs for the public because I imitate influential design techniques in my own work. I am a keen observer of the art world and communicative objects. These observations help me with my creative process by giving me a foundation for my designs. For example, when creating a logo, I start with the overall message the company is trying to convey. Then I will do extensive research to gather ideas about how the logo will be formatted. I create my logos with subconscious themes or imagery (for example, I used two identical “O’s” in my One-Self company logo to represent my theme of cloning). Research is key in every project because my work is, figuratively, two-layered. On the first layer, there is the design itself with key visual elements that link to the overall idea of the company. On the second layer, I have subtle subliminal hints of a deeper meaning to the company. I hope to broaden my viewer's minds by using this influential technique.
One-Self is my way of expressing my interpretation of how graphic design is used to influence its consumer. My concept is achieved by creating an intriguing company concept and informative manual. With my subliminal techniques, I hope by my exhibit empowers the viewer to look at marketing and branding with a more conscientious mindset.
Digital print poster, 36" x 24"
© 2019 Mary Sanders, All Rights Reserved
Advertising, Marketing, Branding, Cloning, Manipulation, Manual